There are over 150+ million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. In fact, LinkedIn’s membership is what Neilson Online is calling “The world’s largest audience of affluent, influential professionals” as you will find executives from all Fortune 500 companies there.
Plus, you will find experienced professionals from large and small companies and every type of business and industry imaginable.
So, why aren’t Raleigh business owners able to attract more clients? Why is no one connecting with you?
To uncover the answer, I recently joined the local Raleigh business groups on LinkedIn and I reviewed the profiles and activities of hundreds of Raleigh business owners.
3 Reasons Why You Are Not Attracting More Clients and Making More Money with LinkedIn
Reason #1 – You are waiting for prospects to come to you
Clients who are willing to pay for your products and services will not just fall into your lap. As an entrepreneur you have to make it part of your job to go out and find them.
Think of it this way, who is the interested party in this situation:
You or the person who doesn’t even know they know they need your services or products.
You have to be the one the take charge and find your prospects. Here are a few ways to easily engage with others on LinkedIn…
- Updateyour status message daily.
- Start a vigorous discussion in various groups that you belong to. This will enable you to prove your expertise in your given area.
- Answer questions on the Q & A Boards. This will show your experience and help you become a thought leader
Reason #2 –You fail to take advantage of LinkedIn groups
LinkedIn allows you to join up to 50 groups – where you can network, join conversations and show prospects that you have the answers to their problems. Yet, most small business owners and internet marketers do not actively seek groups that they should belong to.
If they do join groups they make these two mistakes:
- They become a member of a group – but they sit there like a lump on the log. How can you expect prospects to come to you if you do not take the time to make yourself heard?
- They join groups where there are like members. Let me put it to you this way, do you want to be a member of a group that is full of your competition or do you want to belong to a group that is full of people who could turn out to be your prospects. It sounds pretty obvious to me that you would want to be where your prospects are. But many entrepreneurs fail to think outside the box and strictly join groups based on their field of expertise.
Another way, to take advantage of LinkedIn groups is to create your own group. This is the absolute best way to create your own community of followers. You are the one who is in charge of the type of content that is posted. You can make sure what you have to say is heard and you have the power to control your own group.
Reason #3 – Failure to Create Content and Distribute it to the Different Groups
Eric Gruber (My Partner at GetLinkedInHelp.com and Founder of Article Marketing Experts) belongs to 50 different groups. Now, if each of the 50 groups has at least 1,000 members, then each time he submits content, he is getting his content in front of 50,000 potential clients – just with a couple clicks of the mouse.
So, you need to create content that…
- Proves your expertise
- Sparks controversy and debate
- Gets people talking
- Entices prospects to visit your blog and website
- Motivates prospects to take action (using your products or services of course)
Just by avoiding these common LinkedIn mistakes, you will begin to build your list of connections and prospects. Continue the conversation – and you will turn these prospects into paying customers and clients.
To help you create content, check out Article Marketing Expert Eric Gruber’s Instant Article Writing Templates by going to http://www.StartWritingArticlesFaster.com
Now the three mistakes I outlined in this article is part of a larger special report where I detail 14 LinkedIn mistakes and the opportunities you are missing. You can get it for free at: http://www.GetLinkedInHelp.com