Los Angeles, Calif., February 19th to 11th, 2012 – Distinctive Assets, the LA-based entertainment marketing company credited with beginning the marketing craze of celebrity swag over a decade ago, was once again producing the official talent gift bags and backstage gift lounge for the 54th Annual GRAMMY Awards®. This year, Distinctive Assets gave a new meaning to the observation that celebrities are like kids in a candy store when they visit a gift lounge. The legendary show’s presenters and performers were treated to fabulous thank you gifts in acknowledgment of their participation…all within a gift lounge decorated to look like an actual candyland gift oasis.
“To be part of Music’s Biggest Night on any level is as thrilling today as it was thirteen years ago when we created the first ever GRAMMY Gift Bag,” says Distinctive Assets’ founder Lash Fary. “We always look forward to introducing talent to an array of companies with great gifts to share . . . ranging from up-and-comers to tried-and-true brands celebrities already love.”
The GRAMMY Gift Lounge presented by LASIO Professional Hair Care was opened to presenters and performers during rehearsals. Invited guests were able to stop by to scoop up thousands of dollars worth of amazing gifts. Headlining this year’s gift bonanza will be an assortment of luxurious hair products and treatments from LASIO. Additionally ESP – Essential Safe Products provided a bevy of non-toxic, eco-friendly and reusable products to keep food and drink chemical free while on-the-go. Other Lounge gifts included: New Era headwear/belts/accessories, Gibson Guitar’s Melody Maker electric guitar, Just Dance 3 (along with 3 other video games from Ubisoft), gourmet chocolates from Emanuel Andrén, MTG’s Glalent Facial Mist and ReFa Platinum Electronic Roller, Belldini chic women’s apparel, Pepsi, Butterfly Twists foldable ballet flats, Rider Sandals, Simone I. Smith fashion forward fine jewelry, the hottest designer sunglasses from SOLSTICE Sunglass Boutique and Red Carpet Manicure’s fast-drying DIY gel manicure system. Additionally, for the first time ever, each Lounge guest had the opportunity to win a “supersized” gift in a special Candyland Sweepstakes.
Acclaimed event producer Pam Morrison once again overseed setup and production for the tenth year. This year Pam was joined by Seyie Putsure of Seyie Design who has over ten years of experience in high fashion and interior design. As the exclusive interior designer of the Official Gift Lounge, Seyie created the special “candyland” themed environment along with the help of some of her favorite home furnishings and accessories vendors: Domaen, Brueton LA, Niche Modern, Plug Inc., L.A. Art Machine and CRYPTIK.
This year’s GRAMMY talent included, as always, top musicians and notable celebrities in all genres. Adam Corolla, Afrojack, Anthony Hamilton, Chris Brown, Dave Koz, Jane Seymour, Kyle Richards, Kelly Price, MC Lyte, Skylar Grey, LL Cool J, Neil Patrick Harris, Jimmy Jam, Jason Aldean, Amber Rose, Pauley Perreta, Penny Marshall, Daryl Hannah, Chick Corea, Glen Campbell, Ryan Beatty and many band members such as Robert Kool Bell and Ronald Bell from Kool & the Gang; Matt Flynn and PJ Morton of Maroon 5; John Paul White and Joy Williams of The Civil War; Isaac Shade and Joe King ofThe Fray; the guys of Foster the People, the E Street Band, The Beach Boys, Carolina Liar, and Band Perry among many others stopped by the Gift Lounge.
About Distinctive Assets. Established in 1999, Distinctive Assets not only produces the Gift Bags and Backstage Gift Lounges for many major award shows but also provides product placement, product introduction, event production, public relations and branding opportunities within the entertainment industry and beyond.
About The Recording Academy®. Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com.
Foto credit: WireImage