A good gift suite can put a company’s product right into the hands of a celebrity which can equal brand success. In the beauty game, it’s especially important. GBK Productions, a major player in the Hollywood gifting suite game, held its Oscar Gift Lounge on the second floor of the W Hotel in Hollywood on February 24 & 25.
Following, is a roundup of the beauty-related companies that chose to participate in this gift lounge.
Ambe Aesthetics – AMBE is a revolutionary skin care system developed by nationally recognized & board certified plastic surgeon Dr. Milind Ambe. AMBE showcased two of their most celebrated products, Vitamin Veil and All-In-One Night Cream.
Gilly’s Organic – The company gifted blissful, organic spa products for skin and hair: a sugar scrub, moisturizer and cleanser.
Glymed Plus ® Advanced Aesthetics – The GlyMed Plus FOR MEN Essentials Travel Kit & DNA Reset Face & Neck Cream.
KiwiFox – Gave celebrities a jar of Aqua Surge Age Defying Moisturizer and Shimmering Vitamin O2 Body Spray.
RevitaLash ADVANCED – Launched its new 3-week growth formula and a company rep said that Khloe Kardashian is familiar with their product and that many of the celebrities that came through that day admit to using the lash-growth formula.
TEI Spa Essentials – Limited edition sonic spatula, facial mask and clutch, 5% of the proceeds go to the Downtown Women’s Center. According to Netta, the onsite company rep, celebrities who have visited the spa include: Teri Hatcher, Vienna Girardi, and Christina Millian. She went on to say that the sonic spatula is the most popular Red Carpet treatment.
Vani-T – This Australian-based company had a prime, hallway location and did mini makeovers featuring a generous selection of chemical-free luxurious beauty products including Minerals, Tanning, Bodywear and Teeth Whitening.
And although the companies below aren’t beauty based companies, a good night’s sleep and proper nutrition provides a good solid foundation for a celebrity (and the everyday person) to look their very best, so they are worth mentioning.
My Pillow – This company was a Presenting Sponsor, and according to Lisa Hill, has the #1 infomercial in the world. Celebrities that sleep on My Pillow include Sugar Ray Leonard and Snoop. The pillows are made of 3 different types of medical grade foam and are guaranteed not to go flat for 10 years. And yes, you can toss it in the washing machine and dryer.
Green PolkaDot Box – This Utah-based newcomer makes organic finds affordable to the average consumer, and delivers the cute box chock-full of goodies right to your doorstep. Sorraya proudly says that her family business offers up to 60% off of their organic yummies.
Celebrities that attended the event included Niecy Nash, Melissa McCarthy, Samantha Harris, Cloris Leachman, Ali Fedotowsky, Dermot Mulroney, Cheech Marin, Sugar Ray Leonard, Marcia Gay Harden, Louis Gossett Junior, Penelope Ann Miller, Frankie Muniz, Josh Sussman, Glynn Turman, AnnaLynne McCord and Oscar Presenter, Wendi McLendon-Covey.