This weekend, Saturday January 28-January 29, will be an exciting time for the Boston fitness community. Be Healthy Boston, an urban wellness retreat, is being held at the Westin Boston Waterfront.
The event will feature trial fitness classes, local wellness vendors, spa treatments, speakers, healthy lunches, and more! I was fortunate enough to ask Brett Blumenthal, event founder, health expert, and author, some questions regarding Be Healthy Boston.
What are the short term and long term goals of Be Healthy Boston?
“Short term, to introduce consumers interested in creating a healthy, happy lifestyle to the businesses, experts and services that can support them. Long term, to create a healthier city through community building activities through the Be Healthy Boston Network, that educate, inspire and motivate individuals to live a healthier lifestyle.”
What inspired the start of Be Healthy Boston?
“The concept has evolved over time from many components in my personal and professional life. In short, however, I saw an opportunity to create high-quality, highly experiential events to inspire and motivate people to live a healthy lifestyle. In today’s environment, consumers are looking for first-hand experiences to inform their purchasing decisions. They want to be affiliated with brands and the experiences those brands provide. Apple is a great example of this. Most events in the health and wellness space, however, are mass-market driven and leave many consumers and vendors underwhelmed and uninspired, and more confused than ever. If you look at destination wellness spas, such as Canyon Ranch or Miraval, they offer fantastic programming and services to their clients, and inspire them to be healthier. Unfortunately, most people aren’t able to take a week or spend $5,000 – $10,000 to take advantage of their offerings, and if they do, they return to their pre-visit lives when they go home. Be Healthy Boston is an urban wellness retreat that is meant to take the concept of the destination wellness spa and bring it TO the consumer instead of the other way around. Since the event highlights local vendors and professionals, attendees will be able to continue working with them after the event is over.”
Are there any particular demographics that you are hoping to reach?
“In short, everyone can benefit. Although the event is for individuals 18 and older. As far as what people can expect…I’m proud to say…they can expect something new, exciting, fun and educational. Not only will attendees benefit from amazing keynotes, workshops and seminars, but they will also be able to enjoy fitness classes from local studios and instructors. They will be able to sample therapeutic spa treatments and integrative therapies, including massage, facials, acupuncture, and reiki. Further, they’ll be able to enjoy mini coaching, nutrition counseling and one-on-one personal training session. There will be cooking demonstrations from award winning chefs, including Ana Sortun of Oleana and Jody Adams of Rialto. And we’ll have book signings with bestselling authors from our speaking docket. We’re also holding a silent auction Saturday evening to benefit Dana Farber’s Zakim Center for Integrative Therapies. We’ve designed this event to be very special…very different…something you have to experience. Check out our full list of vendors: http://www.behealthyboston.com/sponsor-exhibit/”
What do you think the main benefit of Be Healthy Boston is to the community?
“It connects individuals with amazing businesses and people, and as a result, builds a community around prevention and wellness. Boston is a dynamic city with amazing experts and businesses focused on health and wellbeing. Without these professionals and businesses, the event couldn’t happen. Moreover, Boston’s population “gets” the importance of its health. We have some of the best hospitals, doctors and facilities in the nation right here. And because of that, we also have some of the best prevention specialists and holistic health practitioners in the country as well. Wellness isn’t about “fixing” health issues…it is about “preventing” them. Finally, the Boston and surrounding communities are very loyal to this area. Bostonians CARE about their community, their neighbors, and connecting with others. That is what Be Healthy Boston is about. It is about creating a healthier community…and developing a network that can support that community.”
For more information regarding Be Healthy Boston, and to register for the event visit http://www.behealthyboston.com/.