Sacramento’s Capitol Indie Collective kicked off its media mentoring program last night at the Crest Theater with a screening of the documentary Miss Representation.
Miss Representation, by Jennifer Siebel Newsom, premiered at the 2011 Sundance Film Festival, and aired on OWN: Oprah Winfrey Network last October. The film examines the misrepresentation of women in mainstream media and how this misrepresentation has led to a dramatic underrepresentation of women in positions of power and influence. The film includes interviews with notable women including, Condoleezza Rice, Nancy Pelosi, Katie Couric, Rachel Maddow, Margaret Cho, Rosario Dawson and Gloria Steinem.
After the screening, a panel discussion included KFBK’s news anchor Kitty O’Neal, local business owner Steve Hamm and local publisher Tracy Saville. O’Neal advised young women to “not rely on the media to give us accurate information about who we are.” She added, “the job of the media is to make money, not to make you feel better.”
Christina Marie, independent filmmaker and Executive Director of the Capitol Indie Collective, in Sacramento brought the film to Sacramento for screening because of its message to both consumers and producers of mainstream media.
The Capitol Indie Collective is a non-profit that provides education and a platform for independent artists in Sacramento. Their mission is to provide space and resources for filmmakers and other artists, with the larger goal making Sacramento a destination city for the arts, as well as the center of the independent film industry, dubbed “Indiewood”.
Marie, who founded the collective in July 2011, said, “when you enable an artist to make money in what they’re passionate about, and when you stop exploiting and devaluing artists and instead teach them how to monetize their craft, you now have a driving commerce engine that can fuel our economy. That’s why I am passionate about driving this.”
Marie believes that they key is to teach artists, about the business of the arts, a key component that is often not taught in schools. She created the media mentoring program to “put well known media professionals in front of those who want to succeed in areas such as film print, radio, TV. We want to expose real life producers to aspiring producers and students for direct education peer-to-peer without all the fluff and external noise you get, as well as teaching the business side and integrity side in order to further their education.”
The Capitol Indie Collective plans to present programs on a quarterly basis and also has plans to host a second screening of Miss Representation in the Sacramento areas this coming spring.