Any lingering hope of a revival regarding the Street Vybz Rum brand has been extinguished as American businessman, Corey Todd will not rejoin forces with the product’s centerpiece.
Earlier this month, reports emerged that people close to the camp of incarcerated Dancehall superstar, Vybz Kartel reached out to Todd, proposing a reunion between the two ex-business partners for the sake of the Street Vybz brand. Speculation grew once reports of Kartel’s financial problems surfaced, including a JA$15 million bill owed to a Turks and Caicos promoter, over JA$11 million in back taxes and impending legal fees that would arise should his current murder cases go to trial.
According to online magazine, Urban Islandz, Corey Todd has no interest in teaming up with Kartel once more. The magazine cites sources close to the American businessman as insisting that Todd’s unwilling to work with the Portmore Empire leader, given his personal history.
“Many individuals approach Todd almost on the daily to do business with him, so it’s quite possible some maybe affiliated to the Gaza,”the source stated.
“Todd is not interested in anymore business venture with Vybz Kartel. We rate him as an artiste, because him do good music, but him personality is not business friendly.”
Todd and Kartel founded the Street Vybz brand in 2009 following shortly successful joint business ventures with Vybz Rum and Daggering condoms. In addition to the success of their rum line, they also started Street Vybz Thursdays in 2010 and co-owned the then Building nightclub in New Kingston.
However, the partnership fizzled last May after Todd intimated that the self-proclaimed “Worl’ Boss” threatened his life and didn’t put full effort into their ventures. That dissolved relationship created a domino effect as Jahvinci, Notnice and Doza Medicine all left the Portmore Empire within the next month.
Todd currently owns the newly-branded Club Riddim as well as the Yaad brand, which features products such as Yaad Stout and Yaad Swag rum.