We all have something to sell. Sometimes it is a product. Sometimes it is a service. Sometimes it is an idea. Which ever case is you, it is important to realize that there is not a single person that wants to be sold. No one out there will say to you, “Could you please take my valuable time from me to convince me to act or believe as you recommend?” It’s just not how we’re programmed.
We have been raised from day one in a world where every other person with whom we come in contact will, whether conciously or subconciously, use us as a stepping stone to their success. It may not be apparent, and the level of use may be insignificant, but nearly every situation has a winner. Someone came out ahead. Any situation labeled a “win-win” either has a profit margin on one side that is too miniscule to acknowlege, or the other side has merely been convinced that the margin does not exsist at all.
As our minds slowly realize that the world is “out to get us”, we become more and more suspicious of anything that sounds too good to be true. We remember that time in elementary school when Billy, from one grade up, convinced us to trade our lunch for his, only to hear him laughing as he walks away with a bargain deal. Where’s Ashton? You’ve just been punked. And you don’t forget that.
So how do we sell in a world where selling is so hated? You appeal and relate. Appeal to dreams and ambitions. They want something, what is it? They want to get ahead. How will they use your (insert whatever here) to advance to a new level in life? What value do you provide to them? Relate to their situation. Demonstrate knowledge and appreciation for whatever is happening in their life, and they will believe that you are the perfect answer to their need. They want to be able to say, when the sale is done, that they used you and it was their idea.