Assuming Derrick Rose does not sign with a Chinese sneaker company years from now when his career is about to come to a close, he will be calling adidas home for the foreseeable future. Rose signed a reported 13-year, $185 million extension during NBA All-Star Weekend, with incentives that could push the deal to over $200 million.
Along with Dwight Howard, Rose has been the face of the company’s basketball offerings, where his signature shoe, the adidas adiZero Rose, is among the best-selling shoes in the market. Locking up a talent like Rose was key for adidas, considering his popularity in the ever-growing Asian market rivals even those of Nike rivals LeBron James and Kobe Bryant.
(Click here for images of Derrick Rose in adidas both in college and the pros)
The deal puts Rose in rarefied air, ranking second to only Michael Jordan in terms of the deal’s overall value. Of course, it will be tough to beat Mike because he not only gets a check from Nike, but his Jordan Brand is the top-selling basketball brand in the U.S. market.
For those who have not been following Rose’s footwear history, the adidas connection goes pretty deep. During his time at Memphis, Rose was a pretty big fan of the adidas Pro Model as he led the Tigers all the way to the NCAA Championship game. Expect to see Rose to be “all in” the three stripes for a very long time.
Check out our look back at the 2012 NBA All-Star Weekend and the kicks worn by stars past and present.
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