Company co-founded by former PopCap developer raises funding and announces its platform is open and free to app developers in private beta
If you love Plants vs. Zombie, then you will scramble to join a new beta mobile app platform. Gimme is no stranger to the mobile app industry. Roy Liu, one of PopCap’s original developers, launched a new incentive platform for developers who want to capture a robust mobile app audience.
Teaming up with co-founder and CEO David Ng, who hails from ChinaCache, the two entrepreneurs fashioned a spin on brand opportunities for in-game incentives. Pure product placement with a popular title may be the ticket for game developers who wish to meet the success of Plants vs, Zombie and ChinaCache.
How Gimmie Works:
Through sustained app use, mobile app users earn Gimmie points, which they can save and redeem for free and discounted real world products. Gimmie’s platform provides users with a marketplace where they can shop for any rewards they want. By further incentivizing existing hooks within an app, Gimmie motivates users to take desired actions, such as buying virtual goods, signing up for newsletters or advancing to higher levels.
Gimmie puts the control on all this in the hands of the developer, rather than relying on unpredictable third-party ads. Developers can implement Gimmie’s in-app incentives program in just minutes and can determine exactly how and when to issue Gimmie points to properly incentivize their users.
Gimmie also allows its brand partners to target those mobile app users they wish to reach with multiple options for coupons and free products, and to amplify this consumer engagement over Facebook and other social media channels.
“Gimmie has great potential to help all developers, especially those with freemium games. By allowing developers to give out points and rewards to their users, Gimmie creates a whole new type of stickiness and opportunity to sell more in app purchases,” said Peter Relan, founder of YouWeb and cofounder of OpenFeint, CrowdStar and Spaceport. “Gimmie has the chance to provide a far greater revenue boost than traditional advertising.”
“Users love Gimmie because we give them the ability to shop for a reward of their choice,” said David Ng, CEO and co-founder of Gimmie. “As in traditional arcades, users not only have fun playing games, but also gain enjoyment in knowing they can choose a reward right away or save up for something even better in our rewards store.”
Gimmie is also announcing that it has raised $200,000 in seed capital funding from Tandem, Silicon Valley’s mobile industry incubator. Gimmie is the second company to launch out of Silicon Valley mobile incubator Tandem’s second fund. Tandem’s investment and growth strategy is based on the concept of “muscle capital,” a mix of focused support and cash investment that it contributes to a select group of entrepreneurs.
To download a Gimmie SDK, visit: http://developer.gimmieworld.com