Google + is the market’s newest social media platforms. This new networking website from Google has been met with mixed reviews. Some people are excited to utilize a new platform and share in new ways. Others, are less excited. For some businesses, it’s just another social media website to monitor and post to.
Small businesses should be excited about Google + because it creates a direct connection between their products and the greatest search engine in the world. It also allows business based social media to reach more people than simply those who ‘follow’ you. The ‘Plus One’ feature of Google + functions much like the Facebook ‘like’ function. However, it reaches a much larger group of people. Google + is designed for information to travel quickly and span many, many users on the program.
The fact that this program is made by Google, is very important. As the most powerful search engine in the world, a lot of factors go into what links come up first when you search. For example, when you search for ‘cat’ in Google, you will get pages, and pages, and pages of results. Google knows exactly why the first link comes up, instead of the last. Most businesses are trying to be in the top five or ten Google search results in their niche. For example, if you are in the cat business, and the link to your company’s home page comes up on the third page of the results, chances are that customers are not going to flip back that far, because they know that the first results are the best.
There are a lot of ways to optimize your link. For example, using Google keywords. If you want to know more about Google Keywords, and how they can help your business, click here.
Of course, another large part of social media business is keeping the interst of your potential customers. You can do this by posting free information, generating buzz about upcoming products, and directly addressing customer feedback.
There are a lot of ways that social media can help your business generate potential customers and help to build your reputation. Word travels quickly, especially online. How do you use social media in your business? Leave a comment below and share with us.