Envision a huge image gallery created by hundreds of people using thousands of images.
These would be amazing images that run the gamut from apples to zebras.
Behind many of those images you’ll find written content, but it’s the images that draw you in.
This might be what you think about when you visit Pinterest for the first time.
Do a search on Pinterest for Washington, DC, and you’ll be pleasantly surprised at so much of the visual beauty the District has to offer. See the search here.
The White House is in DC, right? Do a search on White House, and check out the results.
How about a search on Washington, DC’s, most-famous resident, President Barack Obama? Check out the image galley for him.
So how does Pinterest work?
At this point, you have to be invited to join Pinterest. You can request an invite from their home page, or someone you know who’s already on Pinterest can send you an invite.
Once you’re invited, registered, confirmed and logged in, you’ll start making Boards.
Boards are where you pin your content, and the content is driven by images.
According to its creators, Pinterest:
“…lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”
You pin content to your Boards by clicking Add+.
Keep in mind that Pinterest is driven by images, so it’ll be images that you’re pinning to your Boards.
You will then see a popup that will allow you to:
- Add a Pin – enter the URL of content already online; Pinterest will let you pick the image from that page that you want to represent your content
- Upload a Pin – pull images from your personal storage
- Create a Board – you can have many boards
You have the option to add text, but it isn’t wise to add too much text. Add just enough to pique your viewers’ curiosity and then encourage them to click the image if you have more to share. Think captions instead of lengthy blog posts.
Once your image has been pinned to the Board, you can edit it. For example, when you “Upload a Pin,” there’s no way to add a link from the image to other content until you choose to edit that uploaded item.
There’s even a Pinterest bookmarklet that you can add to your browser’s bookmarks bar, so that you can pin images to your boards without copying and pasting URLS from the web.
Simply drag the bookmarklet to your bookmarks toolbar, go to the site and click the bookmarklet. A series of images from the web page will show, and you can pin one from there.
That’s really the long and short of Pinterest. It’s not complicated at all, and all those images together produce a very appealing way to view content on the web.
So who’s using Pinterest?
Just from a preliminary inspection of Pinterest, it looks like it’s being used more by women than by men, which is interesting since so many studies assert that men are more visual than women. However, that’s a discussion for another article on another column.
The following are 20 people from the Washington, DC, Metropolitan area who are creating boards and pinning on Pinterest:
- (DC) Amie Adams
- (MD) Tom Allen
- (DC) Nicole Cairns
- (MD) Heather Coleman
- (DC) Nakeva Corothers
- (DC) Shaun Dakin
- (DC) Christopher Dorobek
- (me!) Faydra Deon
- (DC) Rachel Gottlieb
- (DC) Maddie Grant
- (DC) Rachael King
- (DC) Ananda Leeke
- (VA) Michele McGraw
- (VA) Presenza
- (DC) Danielle Ricks
- (DC) R. Michelle Rosier
- (MD) Brad Rourke
- (DC) Berrak Sarikaya
- (DC) Monica Sethi
- (DC) WealthiHer
So what are you waiting for?
If Pinterest is nothing else, it’s lots of fun.
Get your invite.