The unthinkable has just happened in the limousine world – Lincoln has discontinued its town car line. With the release of the latest 2011 Lincoln Town Car, Lincoln has ended the development of the town car series that have dominated the streets of metropolitan cities like Chicago and New York as the chauffeured vehicle of choice for over 30 years. What has been the most widely accepted as the conventional luxury limousine is no longer available for purchase, and as a result, limousine companies are scrabbling in search for a replacement.
Lincoln Town car attributed for a delicate balance between comfort, convenience, and price. The aforementioned criteria are critical in selecting a new limousine. Although there are a few options available that seem like a good fit, limousine companies want something more contemporary that would renew the demand for town cars. Thus, in order to achieve a more modern look, limo service firms are looking into luxury SUVs, particularly Lincoln MKT and Mercedes R350.
Both Lincoln MKT and Mercedes R350 are more fuel efficient alternatives to the Lincoln Town Car. The interiors are spacious and comfortable, seating as many people as your typical town car would, and the prices fit the limo service business model. It also seems like the SUV limousine look would serve as a much needed change to the chauffeur world.
Although the newly selected models are truly gorgeous cars, they are no limousines. Savvier limousine companies are quickly adapting to the change and are pushing the new models via their marketing campaigns, but customers are slow to take the bait. There’s something about an SUV –type look that is reminiscent of a family car, and does not bode well in a business environment.
Thus the traditional luxury limousine is all but gone. Limo companies in Chicago are sticking to their beloved Lincoln town car for a number of reasons. Aesthetics and culture are important, but the sudden change to the limousine business model has the entire auto repair and enhancement industries scrambling as well. Most of the shops were set up and tailored to the Lincoln Town Car series, where a Town Car could be up and running within minutes of being brought into the repair shop. Stretching the car was also made into an assembly-like process that is now in desperate change mode.
The fact is that regardless of the vehicle that is chosen as the next limousine, the entire industry will have to adapt to the change for the better or for worse. So if drastic change is to come, why not select a vehicle that will truly revolutionize the limousine business? When it comes to fuel efficiency and drastic change, there’s nothing more modern and out of the ordinary than a fully electric car!
Tesla S series town car would set the ground for the entire automotive industry if it were marketed as a luxury limousine. Tesla’s amazing sedan is not only classy and contemporary, but it also paves the way for our future. In the initial adoption phase Town Car limousine service prices would probably be similar to those today, but as the price of the vehicle drops, the lack of fuel surcharges would make for a convenient and inexpensive mode of transportation.
There are, of course, concerns of how easily attainable the parts are for Tesla’s repair, and how accessible the recharging stations will be. The battery also stands in the way of eventually stretching the car and making it into a luxury stretch limousine. But there’s nothing standing in the way that some brilliant automotive engineering minds can’t solve and time won’t fix.
To truly be positioned for change, limousine companies should at least consider adopting an electric car as part of their limousine fleet. The benefits are countless and the recently popular environmental initiative among consumers should make the transition process smoother.
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