Have you been to an outlet mall lately, and seen the ridiculously over inflated prices? Some are even marked down 90 percent to make you think it’s a sale. They must think we are all really stupid. The practice of raising the prices and then marking them down to make you think it’s on sale should be outlawed.
As a small store owner my “golden rule” when buying products for the store is, would I pay that for the item myself. If the answer is yes, the product usually finds it way on the shelf. True markdowns should only happen for 3 reasons. The first would be to clear out space for new merchandise. The product either isn’t moving, or it’s out of season. The second reason is the product is a lead in item, hoping you will come in and buy some of the other items not on sale. Grocery stores do it all the time. The third reason is that a vendor offered a discount, and the store owner is passing it along.
When looking for a gift item, try shopping at a smaller store, one off the beaten path, not in the mall. Very often they have lower rent and don’t have to inflate the prices to pay the rent. Shop when the owner or manager is around as clerks do not have the authority to cut you a deal, or mark an item down. It never hurts to ask for a deal, sometimes the answer is yes.
Shopping locally for gifts, to save shipping, is wise. Shipping costs are on the rise, as gasoline prices rise, so does the cost of shipping. Online shopping can be convenient, but cost you more. Don’t see what you’re looking for? Ask you local shop owner if they will order a product that they may not be carrying.
Shopping local is also good for your community. According to the 350 project, for every $100.00 spent, $68.00 ends up back in the community via taxes, payroll, ect. vs. $43.00 at the box/chain store. If you do your homework, and use coupons, you can truly find some bargains and save money. So go out and do a little shopping, it makes you feel good. Buy a gift, for yourself or someone else. A woman can never have enough shoes or jewelry!