To celebrate and publicize the newly released, convtroversial LEGO Friends sets, LEGOLAND Discovery Center Chicago has been holding a special weekend event. Through Sunday, January 28, 2012, participants can learn about the new characters, cooperate to build their community of Heartlake City, and enjoy other activities around the center.
Targeted strongly at girls and designed after years of scientific study into how girls play, LEGO Friends sets are meant to encourage not only creative building, but also role-play and storytelling. Each character is designed to look more like a “real” person than the classic LEGO minifigures and comes loaded with a name and a backstory that describes her talents and interests. Between them, Andrea, Olivia, Emma, Stephanie, and Mia enjoy such pursuits as helping animals, designing fashionable clothes, running a beauty salon and a café, singing, inventing things, and hanging out in treehouses and a cute LEGO house.
Activities at the LEGO Friends Weekend Event include:
- Searching through Miniland to locate the five hidden figures of Andrea, Olivia, Emma, Stephanie, and Mia to be entered for a chance to win 4 free Annual Passes and a LEGO set.
- Working with other kids to design and build small models and create a version of Heartlake City, the community where these characters live.
- Dressing up and being photographed with the characters.
- Singing karaoke on a stage that resembles Andrea’s.
- Free face painting.
- Free ice cream (at certain times, while supplies last).
Visitors can also view the construction of a new building area to replace the old LEGO Girls section. A mural has been painted on the wall to offer a view overlooking Heartlake City, and life-sized versions of LEGO Friends places and accessories such as Olivia’s Treehouse and a treat from the City Place Café are being set up for decoration.
The onsite LEGO Shop is offering many deals this weekend including:
- Receiving a free LEGOLAND Discovery Center stationery set for spending at least $75.
- Receiving a free Minifigure Girl with Heart keychain for spending at least $100.
- Receiving a free Olivia’s Inventor Workshop (3933) for spending at least $150.
- Receiving a free LEGO Friends poster with the purchase of any of the sets.
This event runs from 10:00 a.m. to 8:00 p.m. this Sunday. Read our review of LEGOLAND Discovery Center Chicago in Schaumburg and visit this local attraction at The Streets of Woodfield, 601 N. Martingale Road.
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