Venerable music instrument and professional sound equipment manufacturer Peavey Electronics came to Toy Fair for the first time two weeks ago, searching for new markets beyond its traditional music store clientele while focusing on three age-appropriate areas.
The company’s most obvious toy-related product line involved its recent partnering with Marvel Entertainment in incorporating comic Marvel Super Heroes artwork featuring Captain America, Thor, Wolverine, X-Men, Spider-Man, Iron Man, Avengers and The Incredible Hulk on Peavey guitars, percussion instruments and accessories.
“It’s an incredible license, especially with such huge movies as The Avengers, which comes out in May, and The Amazing Spider-Man, which also comes out this year,” said Peavey general manager of business development Tony Moscal. Among the Marvel products on hand were a half-size Peavey acoustic guitar featuring the Marvel Super Heroes and accessories like guitar picks and straps also showing them.
A second key product for Peavey at Toy Fair was its new ChordBuddy Guitar Learning System, which offers guitar beginners a self-paced learning program that can get them playing chords and songs in as little as two months.
“You know what happens when a kid gets a guitar for Christmas,” said Moscal. “Dad doesn’t know how to play it, or even tune it!”
ChordBuddy takes care of both problems, either separately or packaged with a Rockmaster acoustic guitar, by using the ChordBuddy attachment and clip-on digital tuner.
“It lets you play the four primary chords–from which 80 percent of songs are written–by pushing a different colored button for each chord,” explains Moscal. Included is a program that teaches different strumming techniques, as well as a downloadable songbook; with these tools, students can play music immediately, while at the same time learning proper chording techniques so that they can eventually remove the plastic ChordBuddy chord tabs that “play” the chords when the chord buttons are pushed.
Peavey’s third Toy Fair-featured product likewise combats frustration for beginning guitar players in need of instant gratification. Via a partnership with Antares Audio Technologies, it has applied Antares’ Auto-Tune pitch-correction technology to its new Peavey AT-200 guitar.
Hence, the guitar utilizes Auto-Tune for Guitar, thereby allowing continuous electronic self-tuning and intonation as it’s being played. This enables guitar students to easily play in tune, and also eliminates the need for accomplished guitarists to retune during live performances and recording sessions.
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