I am an electronic music writer above all. I just wanted to comment that after 15 years in music and a BA in Contemporary Popular Music, I’m starting to see the entire picture of the industry and my place within it; and I expect 2012 to be one of my most successful years.
What have I learned?
- I am not a recording or performing artist. I am a writer. This dilusion had me investing in distribution, promotion, recording, and duplication when I should have been submitting demos to publishers.
- Although I managed to learn a lot and improve my skills, the money it took me to go to a diploma mill for a music ‘degree’ has my instruments in the pawn-shop. Also, I could have spent more time developing my craft and coming to the above conclusion a lot sooner.
- It really does matter who you know. Try linkedin over convoluted sites.
- Having a Myspace, Twitter, and Facebook took more effort than it was worth and I just ended up with other marketers as friends.
- Non-exclusive deals are a joke, you’re really just going into a massive archive.
My advice: keep it simple…make a nice demo with cover letter, email and call to see if people want it, send it to them when they say yes, and follow up…shoot for exclusive deals.
I’ve been sent a dozen contracts using this method. Zero through a social network.
Just thought I’d share my experience to aspiring songwriters in any genre.
Has your success come from more technology, or has it come from methods closer to the day of the pager?