On Wednesday, January 18th 2012 at 8:30 p.m, Jim Joseph, President of Lippe Taylor, and the author of The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience will be joining public relations students, professionals and educators for a Twitter based discussion regarding how using public relations creates a better brand experience. All those interested in networking, sharing and learning are invited to join the conversation by following the hashtag #PRStudChat. The session will include:
– How does PR contribute to a customer experience that builds loyalty?
– What tools can you use to understand your target audience and to engage more effectively?
– How can PR and marketing help companies create a brand experience that resonates?
– What are favorite examples of companies with strong and consistent branding?
– How do you root the brand in the customer’s lifestyle to satisfy needs?
– What communications touch points engage customers the most?
– With respect to branding, how do personal experiences shape perception?
– What advice would you give to PR students and pros about creating a better brand experience?
-What are the secrets to finding success at a New York PR firm?
About Jim Joseph: Jim Joseph is an award winning marketing professional who has specialized in helping blockbuster clients including Kellogg’s, Kraft, Cadillac, Tylenol, Clean & Clear, Aveeno, Durex, AFLAC, Ambien CR, and Wal-Mart create successful brand experiences that engage consumers and add value to their lives. His first book titled “The Experience Effect” is aimed at helping marketers build consistent brand experiences across multiple touch points.
Prior to joining Lippe Taylor, Jim started his own agency, which he later sold to Publicis and then merged it with two others to create Arc-NY, the largest integrated marketing services agency in Manhattan, at the time. He later took over Publicis’ Saatchi & Saatchi Wellness, where he led the transformation of the agency from traditional advertising to diversified marketing.
About PRStudChat: It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University(CMU). “Is PR Right for me?”A follow up blog post by PR 2.0 expert Deirdre Breakenridgeinspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more