The latest buzz in restaurant news is the fact that Starbucks plans to go forward in adding beer and wine to their menu at select locations in cities such as Chicago, Los Angeles, and Atlanta. Atlanta should see the new addition in late 2012. The obvious reason being to increase sales while creatively marketing to obtain a larger clientele. Although this may seem like a fresh and innovative idea to Starbucks, there are several people out there that think this is not a great idea.
A large amount of customers come to Starbucks to get work done, think, and unwind from the stresses of the day. The atmosphere is cozy and quaint and very peaceful. However, by offering beer and wine, Starbucks may have the potential to attract a totally different type of crowd. There is nothing more seemingly out of place than a customer sitting quietly enjoying a caramel latte and being disturbed by a guy murmuring and staggering to find the exit. A situation like this has the propensity to allow this coffee-brewing café to lose customers, especially if more people come for the alcohol as opposed to the other energy-boosting alternative. The objective of any successful business is to make a profit but at what cost? Ducking and dodging intoxicated patrons sounds like a pretty high price to pay. What do you think? Is this a good idea, or frankly, a bad move?