Steve Jobs, CEO and co-founder of Apple, died last year and, with his death, the world lost a sort of technological psychic, a man who could design gadgets that people would want before anyone else had even come close to thinking of the same idea. Well, Steve Jobs, the man who could predict technological wants of the future, took a strong interest in Lytro’s upcoming light field camera.
Originally published in the book Inside Apple, author Adam Lashinsky wrote that Jobs had contacted Lytro founder and CEO Ren Ng to inquire about possible business cooperation in the future. In particular, Jobs asked Ng for ideas, namely three things Lytro could do with Apple.
Now, after publication of the book, Lytro has responded, stating through a spokesman that “we had the pleasure to meet with Mr. Jobs prior to his passing and to show him what Lytro was working on as a result of his interest in the technology.” However, the statement goes on to say that Lytro can’t provide any information on business relationships between the companies.
So, could Lytro and Apple be teraming up to bring a revolutionary photographic medium to the world? Hard to say, but the possibilitiesa re intriguing.
According to Lytro, their new sensor will be able to record images in such a way that the photographer will be able to refocus the picture after it has already been taken. So, how is this possible. By reading on the Lytro website, one will see that the company claims that, instead of recording all light as one thing, the Lytro sensor will record color, light intensity, and direction as separate sets of data. Result: according to Lytro, a picture that can, thanks to the separation of data, be focused after the snap of the shutter. Result: out of focus pictures go obsolete.
Sound too good to be true? Well, go here to read a review of a Lytro prototype. Needless to say, as a review proves, the Lytro is indeed real, not vaporware. Unfortunately, the camera is not being massed produced yet, which means that pre-ordering is still the rule of the day. The ood news: the camera will be priced under $500.
As for Apple, the Cleveland area has two Apple retail stores in the area. East of Cleveland, there ins one in Lyndhurst. Live West of Cleveland? Well, Westlake has an Apple store, too. Of course, the online Apple store is always open, too.
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