A group of men and women dressed in frilly underwear and colorful bras showed up at the House of Parliament in London, England on Thursday.
No, they weren’t a gang of exhibitionists. Instead, they were all a part of Team Pants and Bra, a charity running team out to recruit new members for April’s Virgin London Marathon.
A joint effort between the United Kingdom’s The Prostate Cancer Charity and Breast Cancer Care, TeamPB sprinted through City Hall, Westminster Abbey, the Tower of London, and Downing Street, to encourage people to run the Virgin London Marathon in their skivies.
Their goal is to raise just over $1.5 million to to help prostate and breast cancer survivors get physically active after treatment.
Check here for photos from TeamPB’s sprint through London.
TeamPB may have one of the more unique campaigns, but they aren’t the only charity involved with the race. In fact, the London Marathon is the largest annual fundraising event on the planet.
More than 35,000 people run the London Marathon each year, and 75 percent of them do so for a charitiable cause.
In 2011, runners raised more than $75 million for charities located all over the world, including the Christopher and Dana Reeve Foundation, the Make-A-Wish Foundation, and the World Wildlife Federation.
After all of the costs of the race are paid for, organizers also give 100 percent of the surplus from entry fees, sponsorship deals, and advertising, to the London Marathon Charitable Trust. That donation usually amounts to an additional $7 million, which brings the total to $82 million.
In comparison, the ING New York City Marathon, which is the largest marathon in the world with over 46,000 runners, raised less than half of that amount for charity in 2011.