Moët & Chandon Returns to Honor the 69thAnnual Golden Globe® Awards with their Red Carpet Charitable Initiative “Toast for a Cause
The Official Champagne of the Golden Globes Continues Charitable Legacy
Moët & Chandon, the champagne of success and glamour since 1743, announced today that it will return with its philanthropic initiative, “Toast for a Cause,” at the 69thAnnual Golden Globe® Awards red carpet. This year will mark the 3rdyear anniversary of the charity program, which debuted at the 2009 Golden Globes and offers an opportunity for Moët and Hollywood to celebrate worthwhile charities and deserving causes around the world.
While on the red carpet at the 69thAnnual Golden Globe® Awards, Moët will invite nominees to raise a toast in support of their favorite charity. For each toast raised, Moët will honor the celebrity with a $1,000 donation in the nominees’ name to the charity of their choice.
Over the past two years, Moët & Chandon has been proud to create a successful program that has become a valued tradition on the distinguished red carpet. Moët has extended charitable donations to over 60 organizations with proceeds exceeding $100,000, all raised in a celebratory cheer on one of Hollywood’s biggest nights. Past participants include premiere talent and past nominees such as, but not limited to, Jake Gyllenhaal, Olivia Wilde, Ricky Gervais, Chloe Sevigny, Harrison Ford and Calista Flockhart, Tom Ford, Jeremy Irons, Julianne Moore, Fergie, Glenn Close, Josh Duhamel, Scarlett Johansson, and Eva Longoria.
“Moët & Chandon is celebrating its 21stanniversary with the Golden Globes this year so I am particularly pleased that, in our “coming of age” year, we are able to continue to give back in this unique and celebratory way – with a champagne toast on the red carpet at the Golden Globes.” said Ludovic du Plessis, Vice President of Moët & Chandon US.
The 69thAnnual Golden Globe® Awards will mark Moët’s 21stAnniversary as the ceremony’s official champagne. For the first time, Moët & Chandon will serve Grand Vintage 2002 champagne from customized magnums created specifically for the occasion. This exceptional Grand Vintage champagne, awarded 93 points by Wine Spectatormagazine in its December 31, 2011 issue, honors the past and looks toward the future. Grand Vintage 2002 is characterized by the aromas of cereals and frangipani, white peach and nectarine, with a velvety texture and a precise finish, creating an exceptional champagne.
“Once again we’re happy to have Moët & Chandon on board with us as the official champagne of the Golden Globes®,”remarked HFPA President, Dr. Aida Takla-O’Reilly. “This year marks a special year for us as our partnership enters its 21styear.”
The 69th Annual Golden Globe® Awards, hosted by Ricky Gervais for the third year in a row, will air on Sunday, January 15, 2012, LIVE coast-to-coast on NBC with the pre-show from 4:00-5:00 p.m. (PST)/7:00-8:00 p.m. (EST), and main telecast from 5:00-8:00 p.m. (PST)/8:00-11:00 p.m. (EST) from the Beverly Hilton.
About Moët & Chandon, the Champagne of Cinema
For over 260 years, Moët & Chandon has been the symbol of glamorous celebrations, turning the ordinary into the extraordinary with the pop of a cork. Moët has been the champagne of cinema since the early days of Hollywood, supporting several hundred films since the 1930s, ranging from small productions to international blockbusters including iconic films such as Love in the Afternoon, The Discreet Charm of the Bourgeoisie, Pretty Woman, Titanic, Ocean’s 12, Nine, Up in the Air, and more recently Sex and the City 2and Wall Street 2. In the same way legendary film directors preserve timeless moments on film, Moët & Chandon continues to showcase its legendary love affair with the magic of movies. Moët & Chandon is part of the LVMH Moët Hennessy Louis Vuitton portfolio, the world’s leading luxury goods group. www.moet.com.
About the Hollywood Foreign Press Association:
Founded in the 1940s during World War II, the HFPA was originally comprised of a handful of LA based overseas journalists who sought to bridge the international community with Hollywood, and to provide distraction from the hardships of war through film. Sixty-eight years later, members of the HFPA represent 55 countries with a combined readership of 250 million in some of the world’s most respected publications. Each year, the organization holds the third most watched awards show on television, the Golden Globe Awards, which have enabled the organization to donate more than $12 million to entertainment related charities and scholarship programs. For more information, please visit www.goldenglobes.org, and follow Twitter (@goldenglobes) and Facebook (www.facebook.com/goldenglobes) for exclusive celebrity videos and up to the minute Golden Globes news