For business owners in St Petersburg FL who are looking to promote thier business on facebook, it’s important to understand what the most common mistakes are, and how to avoid them. Doing so will save business owners and managers time and money in regards to their social media marketing.
It’s first important to understand why a business would want to advertise their product or service on facebook in the first place. Many people today have facebook profiles. They connect and share with family and friends on an almost daily basis. And with such a vast audience, business owners need to be engaged with social media, if they are to keep up and connect with today’s consumers.
It has been reported that half of all Americans over the age of 12 are on facebook.
And statistics from facebook itself claim that as of October 2011, there are almost a billion active users on Facebook, with almost half of those one billion users logging in every single day. With an audience that size, even businesses in St Petersburg cannot afford to ignore facebook and other social media marketing strategies.
Business owners in St Petersburg, and other locations as well, seem to make the same few mistakes over and over again. For facebook marketing to be successful it will be important to avoid these mistakes.
The top three mistakes that occur when promoting a facebook business page are as follows:
1) Not sharing information and content. They are secretive and not open.
Solution: Share with the audience. Social media has revolutionized how businesses and consumers interact with each other. Pictures are the most important. Share pictures of an shop, or office. Get candid shots of day to day operations and have positive emotions about them. It was said that businesses that did this seemed “more real” to people.
2) Not allowing posts or comments from fans. This is an absolute must. If is business is afraid of what people are going to say about them, they may want to revisit their product or customer service. There is no more hiding from customers in the world of social media. They are here to connect. So make sure that they are allowed to do so.
Solution: Simply adjust the settings on the facebook business page to allow for posts. Be sure to monitor them for connections!
3) Not engaging with fans. Tying in with mistake #2 once the lines of communication are opened up, it’s imperative that businesses respond and connect with their audience. This is both a pro-active and reactive exercise. A business will want to create and post information about the business, company, industry news etc. But business owners must also be ready to respond to comments that others make.
Solution: Respond professionally and with courtesy. If someone has an issue, attempt to respond and settle the issue. Most people surveyed said that they trusted a business that connected and communicated through social media.
A recent study found that 80% of US social network users preferred to connect with brands and businesses through Facebook. For St Petersburg business owners and managers avoiding these mistakes and using social media like facebook to connect with customers is imperative. When done correctly, it can be very effective in helping drive growth. Learn more about using facebook for business at Social Networkz.