During MLK weekend, Contraband steals the show beating out Beauty and the Beast 3D to take the top spot. Mission: Impossible 4 drops to third beating out the new musical Joyful Noise while The Devil Inside takes one record breaking drop.
Mark Wahlberg had one of his best openings ever for a film that is not in a popular franchise or involving an all-star cast. The film Contraband took $24.1 million this weekend to make it number one. The audience was 51% male and 55% over the age of 30 as fans gave it an “A-” on CinemaScore. Critics were far less positive however, as it did not fair too well on Rotten Tomatoes.
Beauty and the Beast 3D re-release came in second with $18.5 million. It was far less than The Lion King‘s $30 million debut but above the Toy Story 1 and 2 double feature ($12.5 million). The movie’s 3D share was a whopping 97%. The film first appeared 21 years ago and this just shows (along with The Lion King) that audiences don’t mind reissues of classic movies. Expect to see more to come.
Mission: Impossible 4 continued the impossible bringing in $11.5 million. It has made a total of $186.7 million making it the second best grossing Mission: Impossible ever right behind Mission: Impossible II ($215.4 million).
Joyful Noise debuted right behind number three with $11.3 million. Not surprisingly 73% of the audience was female while 65% were over the age of 35. They did, however, give the movie an “A-” on CinemaScore.
Wrapping up the top five was Sherlock Holmes: A Game of Shadows with $8.4 million. The film’s total has now reached $170 million in five weeks.
In a non-worthy mention, The Devil Inside dropped from first place last week to sixth place this week only bringing in $7.9 million. That is a massive 76.6% drop making it the 19th biggest drop EVER. The last worst drop was Jonas Brothers: 3D Concert in 2009 when it dropped 77.4%. However, The Devil Inside has made $46.2 million overall on a $1 million budget. So overall, the film is still considered a success.
A Side Note:
The Iron lady expanded to 802 locations helping it earn $5.4 million. It can be seen at the Regal Meridian 16 and AMC Loews Oak Tree 6 in Seattle. A Dangerous Method, now playing in 104 locations, made $570,000 this weekend bringing its ten week total to $2.8 million. It first opened up at the end of November last year to only 4 locations.
The Top 10:
1. Contraband $24 million
2. Beauty and the Beast $18.5 million
3. Mission: Impossible — Ghost Protocol $11.5 million
4. Joyful Noise $11.3 million
5. Sherlock Holmes: A Game of Shadows $8.4 million
6. The Devil Inside $7.9 million
7. The Girl With the Dragon Tattoo $6.8 million
8. Alvin and the Chipmunks: Chipwrecked $5.8 million
9. War Horse $5.6 million
10. The Iron Lady $5.4 million
A few anticipated movies open up next week including the Word War II film Red Tails (Terrence Howard, Cuba Gooding, Jr., Bryan Cranston, Nate Parker), Haywire (Gina Carano, Michael Douglas, Michael Fassbender, Ewan McGregor), and Underworld: Awakening 3D (Kate Beckinsale, Stephen Rea, Michael Ealy). Other movies opening include The Flowers of War (Christian Bale, Paul Schneider, Shigeo Kobayashi), and Coriolanus (Ralph Fiennes, Gerard Butler, Brian Cox, Vanessa Redgrave).