According to Wikipedia, “Picture thinking, visual thinking, visual/spatial learning or right brained learning is the common phenomenon of thinking through visual processing using the part of the brain that is emotional and creative to organize information in an intuitive and simultaneous way.”
People are visual creatures and statistics show that consumers are influenced by what they see and online purchasing is largely based on visual perception.
Enter Pinterest. What exactly is Pinterest? According to their website, Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web.
Think of it like a large bulletin board where you post pictures of appealing images – whether it is your product or finished creation, others then view your bulletin board, see an image they like, copy that image and post it to their bulletin board, others then see their bulletin board and see your image so they take a copy…..and it goes from there.
So how does this work for your business? Whether you are a business selling products or selling services you should be posting photos on Pinterest. From the flooring company with photos of intricate hardwood floors to the clothing store owner posting photos of clothing, or hair salon posting photos of hair style creations, Pinterest should be on of your first stops on the internet when marketing. The great feature is you can also incorporate this into your Facebook Marketing Campaign by simultaneously posting to Facebook, and if you have your Social Sites connected the image will then post to Twitter and LinkedIn.
Even if you are not a business selling or creating fancy displays, if you are a B2B providing services for other businesses, you should be creating lovely flyers and posting them on Pinterest for the Businesses posting and using Pinterest to see what you have to offer, you may make a sale to the Pinterest Pinners.
Pinterest is the fastest growing Social Networking site on the internet at this time, adding over 11 million Users to the site in under a year.
80% of the users are women ages 25 to 44. Which works out well for businesses as according to the National Federation of Independent Business (NFIB) “70 percent of all online purchases are made by women.”
The goal for marketing with this site is the same as marketing on the other Social Media sites, to be seen by as many people as possible in the hope of making a sale. Pin a photo of your product or finished service, Users following you like the photo and Pin it to their account, their Followers see it and Pin it to their account, and so on, and so on.
Pinterest is currently invitation only, you must request an invitation to join or receive an invitation to join from someone you know. Bottom-line just get your invitation, sign up and start posting. Pinterest is the “hot” new site right now; if you are not using it you are missing a great opportunity.