Fool us once—
For anyone who was expecting an iPhone 5 reveal back in October 2011, they were treated instead to the iPhone 4S—an upgraded version of the previous model.
Since then, bloggers, review sites, and editors have been falling all over themselves in trying to prove that they didn’t really want an iPhone 5, and that the name of the device didn’t mean a thing to them. (We pause for loud laughter.)
This may be true, but one thing everyone did learn during all the hype leading up to the new iPhone model was that nothing is a sure bet anymore when it comes to new models from Apple.
Will it happen again?
For a product that hasn’t even seen the light of day yet, there is an enormous amount of information out on the air waves about the iPad 3.
Among the hottest rumors are:
- The new iPad will be virtually indistinguishable from the iPad 2
- The new iPad may feature a quad-core processor
- It will make its reveal in San Francisco in March
- It will have a new Retina display
- There will be higher resolution cameras for it
- It will be Siri enabled
- It may feature 4G LTE
But do these expected features qualify for the nomenclature of iPad 3 or just an upgrade to an iPad 2S?
The name game
Traditionally speaking, Apple has released a new iPad every year since 2010 and each successive iPad has been given a new number designation, so logic tells us that the next new installment for the iPad should be an iPad 3.
But Apple is under the gun now because of extraordinary pressure coming from low-cost tablet manufacturers of the likes of Amazon and Barnes and Noble’s $199 tablets.
So even if the iPad 3 does, in fact, turn out to be an iPad 3, a less costly version of the iPad 2 is surely coming our way for a lot less to meet the challenge of the low-cost tablets.
Apple’s strategy in producing premium products at premium prices may someday fail them because of the way the market behaves—supply and demand. Apple once had a virtual monopoly on the tablet business, and even though they are still the leader, its market share has steadily declined due to competition.
At some point, sooner or later, Apple must recognize that they may be in the precarious situation of pricing itself out of the market for consumers who not only want the latest tech, they won’t pay premium prices anymore.
Is Tim Cook listening?
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Written by: Frank Ling on Thursday, February 23, 2012 – 1:15 PM